December 2007  ///  Empire State Building, Bryant Park  ///  NYC

The Simpsons took New York City by storm in conjunction with the DVD release of their first-in-20-years feature film. The center of the action was at Bryant Park, where the ice skating rink was Simpson-ized with branded placards, a wash of yellow lights over the ice, and an hourly 'Simpsons on Ice' performance complete with a choir singing Simpson carols. As guests were treated to free skating, courtesy of 20th Century Fox, the Bryant Park Christmas tree was adorned with pink donuts and topped with an inflatable Spiderpig.

Completing the NYC takeover, the Empire State Building hosted a Lighting Ceremony where Homer Simpson pulled the switch to bathe the iconic building in yellow light. (Strangely enough, this was the first time the ESB had ever changed its lighting for a private company, which now has become quite commonplace) The ESB also hosted a small party on a horizon-viewing floor, adorned with donut-shaped mylar balloons, where Fox execs networked and cut Simpsons cake.