December 2012  ///  Cedar Lake  ///  NYC

November 2011  ///  Stephan Weiss Studio  ///  NYC

The #Spotify hashtag blew up during their 2012 press event, thanks to a combination of rich visuals, live music, and a moment in internet music history.
 
The white-gloss curved stage was mirrored by a 28' curved LED screen, flanked on each side by 4 standalone 9' LED panels. Video content was simultaneously wrapped over these screens, creating dynamic video arrangements, a keynote graphics canvas, and immersive digital wallpaper.

With top-of-the-hot Spotify's taste at stake, they delivered 3 headline acts, Vampire Weekend, Janelle Monáe, and Frank Ocean, who played on a combination of traditional and in-the-round stages. During the afterparty masked-Brit DJ SBTRKT spun while lounge furniture was set and libations were served.

The most-tweeted moment however was when Napster co-founder Sean Parker was reunited with Napster-shutter-downer Lars Ulrich of Metallica. The two hugged and buried the file-sharing hatchet from their 2000 feud, now that artists are finally getting paid.

In 2011, for their first-ever US press event, Spotify debuted their new "apps" services, welcoming partners from RollingStone, the Guardian, and more. Live-streamed in Sweden and the UK, the event featured a massive projection screen above a clean, gloss-white stage. The stark design was accented by Spotify's quirky, illustrated characters, flanking the main stage and peppered throughout the venue.

After remarks and an intimate performance by the then-yet-to-pop band Fun, guests were invited to engage in the demo stations around the room, getting hands-on interaction with the 10 featured apps, launched online that day.