May 2012  ///  Openhouse Gallery  ///  NYC

Celebrating their 140th Anniversary, Shiseido cosmetics staged a 5-day event at the Openhouse Gallery, which was repeatedly repurposed to suit dinners, product showcases, and cocktail parties.  Wrapping the main space was a series of timeline placards depicting the history of Shiseido, with museum cases housing particular beauty products from Shiseido's archives. The room also housed a cherry blossom tree, marrying the decors pink palate with the theme of Springtime in Japan. By the entry area, a large 'Wishing Wall' was constructed, adorned with hanging Ema, the traditional Japanese wooden plaques.