February 2011  ///  Stowe, VT

In conjunction with their 'Refreshment Duo' ad campaign, Labatt Blue Light hosted a weekend in Stowe for sweepstakes winners from all over the US and Canada. Taking over a rental property in the mountains, the house was modeled to be the "Refreshment HQ" where the spandex-clad duo relax while they're not distributing ice-cold Blue Lights. After a day of skiing, hiking, and snowmobiling, guests entered the home to find Labatt furnishings and refreshments a plenty. With live body painting, video confessionals, hot tubing, meet & greets with the Duo, and live music, guests had "the best weekend of my life," and plenty of Blue Light.