May 2012  ///  82 Mercer, NYC
June 2011, 2010  ///  Metropolitan Pavilion, NYC

Each year, this crowd-sourced, all-things-internet festival descends on NY, helmed by a centralized HQ space. Dedicated to headline keynotes, panel discussions, and classroom breakouts, the HQ hosts a smattering of sponsor activations for internet heavyweights (Microsoft, Google, Yahoo!) and startups (Makerbots, Postano, BrightBox).  These activations are managed according to event guidelines to deter the "tradeshow" feel as much as possible.

With a food court stuffed with AsiaDogs and Panade Puffs and a sometimes-slept-in lounge curated by Design Within Reach, the HQ sees a steady flow of attendees throughout the week-long event. The HQ turns over nightly for opening, closing and sponsor parties, combining the internet,  alcohol, and live music into dancefloor-inevitable evenings.