November 2019   ///  Spring Studios   ///  NYC

In November 2019, GPJ produced IBM Security’s flagship event in New York City, the IBM Security Summit. It was an opportunity to re-think the programming, content and impact of the event, and we seized it with a dramatic stage, multi-floor programming, scalable content, and a beautiful venue to bring the IBM Security brand to life.

Building off 5 years of client collaboration, 2019 was the first year GPJ won the project, and with IBM’s CEO in attendance, the stakes for excellence and impact were high.

We took over 4 floors of Spring Studios in TriBeCA, leveraging the individual spaces to allow for our full-day programming which included general session, lunch, 1:1 meetings, and a closing reception.

For the General Session, GPJ Live Production designed a floating stage with a 50’ LED backdrop, designing custom presentations for each IBMer and speaker.

We were also tasked with developing content-driven activations, showcasing both products and clients, built for scalability and re-usability throughout the 2020 portfolio, including RSA, Think and BlackHat conferences as well as 8 global Security Summit events.

This included an LED feature wall teleporting attendees into ‘Relatable Spaces’ where security threats daily go unseen. From a Coffeeshop with full espresso bar, a Food Hall for lunch service, and an Airport Lounge for evening cocktails, attendees saw human-centric scenarios unfold highlighting the impact of security incidents, to company, employee and consumer and how IBM Security solutions work in concert to mitigate and thwart these threats.

Additionally, GPJ scripted and animated 8 Client stories, celebrating key industry clients who are using IBM today. In fact, 95% of top 100 Fortune 500 companies use IBM Security today.

With the highest attendance to date, with over 400 attendees, clients, partners, and experts, IBM Security once again established itself at the forefront of enterprise-level security and cross-technology innovation.