January 2019  ///  Las Vegas Convention Center ///  LVN

With IBM CEO Ginni Rommety to speak at CES 2019, we brought IBM back to the first-in-tech trade show floor with a prominent 130’ x 60’ booth. As IBM’s technology solutions operate an echelon above the consumer, we knew our challenge to make an impact and shift public perceptions revolved around three core tenants: Be human. Be transparent. Be purposeful. We achieved all our goals, with massive foot traffic, social attention and being named Top 20 Best Booths at CES 2019 by Exhibitor Magazine.

Acting with purpose, we worked closely with Ginni’s team to pair her speech’s offerings to our booth design, allowing guests to experience her keynote once again through the IBM booth. These solutions and initiatives were paired with industry partners, demonstrating that IBM is not just technology that enables the future, but it's tangible today.

Leading off her announcements was the world’s first, fully functional and for-purchase quantum computer, IBM Q System 1, set at the front of our booth attracting questions, crowds and camera flashes. To it’s right we placed Project Debater, an AI who can capture and analyze arguments and opinions, to provide for and counter arguments for topical debates, such as ‘Should gambling be de-criminalized’ (We were in Vegas, after all!).

Progressing into the booth space, underneath a dynamic LED canopy, guests engaged with our Watson in Motion activation, which educated users on the analytical capabilities of Watson AI, through the narrative lens of sports. Motion sensor avatars were gesture controlled while illuminating data sets and response fields based on the users' motion.

Guests were also treated to sit at the FoodTrust bar, treated to 3D-printed totems that unlocked content videos at each station. These IBM blue objects gently meandered down the conveyor belt bar top, piquing attendee curiosity and conversation.

Alongside IBM partner Samsung’s video analytics demo and responsive, self-teaching Robot Arm, the rear of the booth enlarged to a double-decker structure, with private client meeting rooms above, and technology demos and an open theater space below.