May 2019 2018, March 2017  ///  Las Vegas

The IBM iX team operates at the intersection of strategy, creativity, and technology and for their annual Adobe Summit presence, we seek to be such a fundamental hub attracting guests, deep learning, and meaningful connections.

In 2019, we fully embodied 'The Intersection' redesigning our 40'x40' as an amalgamation of hipster lobby, trendy cafe, and patient lounge. By turning the booth experience upside down, we treated our guests to table service, while they maximized their time sitting and talking with IBM experts. We abandoned the traditional hanging banner and installed a metal lattice with hanging foliage, and mesh canopy creating the IX Logo. The rear of the booth featured our full-service coffee bar, clad in brass finishes, and serving up live demos, 1:1 meeting scheduling, and the ever-popular IX swag!

In 2018, we went vertical with a towering LED wall that created a digital shadow that danced with each attendee. Animated gifs were captured of individual guests to share on their social channels, with registration being captured as guests queued for the digital selfie experience.

In 2017, we created custom illuminated frames, giving our booth an unconventional industrial artistic presence, with whiteboard/design thinking functionality. As our attract, we utilized a FlipDisc display, whose analog, binary panels flickered to guests movements and nostalgic auditory flickers attracted attendees from afar.