November 2010  ///  Skylight SoHo  ///  NYC

Launching their fashion-purchase-aggregator website Boutiques.com (RIP), Google held a party for industry leaders and fashion bloggers to immerse guests in the different fashion themes of the site: Boho, Romantic, Classic, Edgy, Casual, and Street. Each theme was expressed through lounge decor, speciality cocktails and hors d'oeuvres , and activities including tarot card readers and laser graffiti.

Models were lined up long the main hallway as living mannequins, showcasing fashion looks by on-site designers, who would restyle their models several times throughout the evening. The dancefloor and DJ booth were encircled by VIP banquettes, providing the fashionable celebrity guests an area to relax and socialize throughout the festivities.