April 2012  ///  Center548  ///  NYC

Digital. Digital. Digital. This was Bravo's 2012 Upfront, packaged with the tagline 'Powered by Bravo.'

Starting with a LED-rave-tripping freight elevator ride, guests dove into a multi-level space, populated with food, drink, comfort, action, and a live-taping of Bravo's 'Watch What Happens Live!'. Crisscrossing conduit pipes ran overhead, descending into color blocked lounge vignettes themed in Bravo's 'Passion Colors.'

A mosaic of digital devices showcased Bravo content and apps, while a sculptural collage of projection-mapped talk bubbles exploded to life in both presentation content, and live video-dj'ing during the dance party. Instagrams tagged with #PoweredByBravo were printed on-site, while tweets of the same hashtag were projected onto the walls of the venue.