March 2011
82 Mercer  ///  NYC
Roosevelt Hotel  ///  LA
Girl & the Goat  ///  CHI

2011 saw the Upfront market shift again with the first-ever, multi-city Upfront event. Connecting events in NYC, LA and Chicago live, each event featured interviews with cast members and Bravolebrities, that were interspersed with commercial breaks during the national broadcast of the Top Chef season finale.

The flagship event, in NYC, took over SoHo's multi-room 82 Mercer space, dividing the floor into a press walk, a lounge, and a dining room. The lounge featured Passion Point color-blocked clusters, complemented by illuminated divider walls with Bravo graphics and icons, while the dining room hosted columns of communal tables, designed in the Top Chef style guide of bold orange and silver. After dinner, guests were entertained by a live taping of Andy Cohen's 'Watch What Happens Live!', shot on an intimate set directly in front of the seated guests.

In Los Angeles, Bravo took over the historic Roosevelt Hotel in Hollywood. Here Housewives from 'Orange County' and 'Beverly Hills' joined ad buyers and executives for a dinner in the acclaimed Public Kitchen. After the finale, guests were invited upstairs for bowling and libations at The Spare Room, where the venues lightbulbs had all been swapped for bulbs in saturatred Bravo colors.

Chicago's event, the smallest of the 3 markets, was hosted at previous Top Chef winner, Stepanie Izard's restaurant, Girl & the Goat. A small viewing party attending, including the full cast of 'The Real Housewives of Atlanta', and were treated to a dinner prepared by Izard.