March 2010  ///  Skylight SoHo  ///  NYC

Eager to break from the Upfront formula for their first foray into the ad sales event space, Bravo focused on showcasing content not through speeches and sizzle reels, but rather through experience.

Taking over the large floor of Skylight SoHo, Bravo divided the venue into the rooms of a conceptual Bravo Home. Each room was representative of a specific Bravo show, but also their brand 'Passion Points': Food, Fashion, Beauty, Design, and Pop.

'Food' naturally became the kitchen, where guests had light plates prepared fresh (Top Chef). 'Fashion' was expressed by the Closet where guests were treated to dress in an assortment of clothes, shoes, and accessories, then have their photo taken, fully nined (Project Runway). 'Beauty' became a hair Salon where guests sat for on-the-fly hair stylings (Tabitha's Salon). 'Design' was channeled as the Living Room, where contemporary lounges and bars were set (Nine by Design). Pop was the Home Theater, playing highlight reels from current and upcoming Bravo shows (The Real Housewives)

Taking the experience even further, stars from Bravo's shows were on-site to sit with guests for truly personal experiences. In the Rec Room, Patti Stanger doled out relationship advice (Millionaire Matchmaker) and Andy Cohen (Watch What Happens Live!) interviewed guests on camera, creating content for Bravo's website.