March 2012  ///  Manhattan, NYC

A small fleet of Bravo taxi cabs dispersed throughout NYC to promote Jeff Lewis' newest show 'Interior Therapy.' Offering free rides to New Yorkers and tourists, each cab was designed in one of five themes: Bohemian, 60s Mod, Glam, Ski Lodge, and Moroccan.

Customizing the all-too-small interiors of the Ford Escape was a challenge, but we worked to find creative ways to install door-to-door decor while keeping the cabs street legal. With hanging lights, real stone work, tin ceilings and leather seats, each cab was transformed into an interior space, stripping away as many vehicular touchstones as possible. For the exteriors, the cabs were wrapped in vinyl clings in thematic, eye-catching patterns, complete with tune-in information and a "This Ride is Free" light on top.